Have you ever spent hundreds of man-hours on a "great idea" only to find that you have very little traction with the customer base? Are you working on a new idea, but not sure if "they will come?" If we’re building a service that nobody wants, what does it matter if we are on schedule, on budget, with high quality, etc.? As a mentor at Chapman University, I teach a methodology called “Lean Startup.” The training for young entrepreneurs can apply to managers of established companies that need to develop, fund, market, and release new offerings--in our case professional services offerings. In this presentation, we will discuss Lean Startup, and how it may be applied to PS offerings. You will learn how to determine what should be measured, if there is a minimum viable product, and how to validate quickly so there is no “waste.” Several successful case studies will be presented.