Conference Presentation

Laying a Foundation for Scale

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Apptio is a SaaS product company that created the technology business management (TBM) market category in 2007 and began with a highly flexible platform-oriented product strategy. This strategy enabled a top-down land grab, resulting in an amazing set of 200+ customer logos over it's first 6 years, the majority of which are Fortune 500/Global 1000. The next chapter of the Apptio story has been underway for two years and entails a move toward a much larger TAM and much smaller client budget, hence there has been much work across functions to make this shift a big part of which is in the PS team. This presentation will be delivered by two of Apptio's earliest product experts who are now in PS leadership and tasked with guiding the North American PS product consultants through an evolution toward an application-oriented transformation that will unlock a much larger market opportunity.

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Peg Rodarmel, SVP, Subscription Services, Infor

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