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Conference Presentation

LAER Efficient is the New Normal for OEM's

This report is for Field Services members only

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Onsite deployments have long been the heart of services in industrial equipment. We have often talked about the need to have Field Services participate in activities over the whole customer engagement lifecycle. Now, ongoing travel restrictions and social distancing guidelines are accelerating the digital transformation for equipment and hardware manufacturers. In response to the pandemic, companies have built virtual organizations and enhanced their remote service capabilities. The LAER model is the best framework to engage customers throughout the “new normal” lifecycle.

Key topics include:

  • The state of services in industrial equipment.
  • The Land, Adopt, Expand, Renew (LAER) customer engagement model in response to the crisis.
  • The LAER model is the new normal and how to become LAER efficient.
Tracks: Field Services, Industrial Equipment, Interactive Breakout

Presented By:

Publish Date: December 10, 2020

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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