Conference Presentation

Keynote: State of the Industry: Outcome Engineering

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This Service Insight provides a framework TSIA members can use to move the concept of outcome engineering forward in their companies. It helps answer the following questions:

  • How can we identify the specific business outcomes we can help our customers achieve?
  • How can we identify all the activities required to achieve target outcomes?
  • How can we ensure customers do their part in achieving target outcomes?
  • How do we scale outcome offers?
  • How can we assess our ability to conduct outcome engineering?


Presented By:

Thomas Lah

Executive Director, TSIA

Publish Date: May 4, 2016

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