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Conference Presentation

Keynote - Roadmap Your Way to a Minimum Lovable Product

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Would you ever eat a can of cat food? Under the right conditions, perhaps. On a dare or if you were hungry enough with nothing else to reach for. Well, this is what most product teams aim to build. A minimum viable product (MVP) that is unsatisfying and unlikely to earn loyalty from humans. There is a better way. It starts with a minimum lovable product (MLP) mindset. In this keynote, Brian will share what he knows from a career of founding successful technology companies and creating award-winning products. He will reveal the secrets from his bestselling book Lovability on the phenomenal growth of Aha! and the product planning approach that the world’s most innovative companies use to capture customer ideas, connect strategy to work, share visual roadmaps, and ultimately build products that customers love.

Presented By:

Brian de Haaff

Author, Co-Founder and CEO, Aha!

Publish Date: October 26, 2018

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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