Would you ever eat a can of cat food? Under the right conditions, perhaps. On a dare or if you were hungry enough with nothing else to reach for. Well, this is what most product teams aim to build. A minimum viable product (MVP) that is unsatisfying and unlikely to earn loyalty from humans. There is a better way. It starts with a minimum lovable product (MLP) mindset. In this keynote, Brian will share what he knows from a career of founding successful technology companies and creating award-winning products. He will reveal the secrets from his bestselling book Lovability on the phenomenal growth of Aha! and the product planning approach that the world’s most innovative companies use to capture customer ideas, connect strategy to work, share visual roadmaps, and ultimately build products that customers love.