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Genuine, heartfelt devotion and loyalty from customers (yes, love) is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely like those products, you adore them. And you adore both the product itself and the people who build and support it. In this keynote, Brian will share what he knows from a career of founding successful technology companies and creating award-winning products. He will reveal the secrets from his bestselling book Lovability on the phenomenal growth of Aha! and the engine that powers lasting customer devotion — a set of principles that he pioneered and named The Responsive Method.
Author, Co-Founder and CEO, Aha!
Publish Date: October 22, 2018
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Peg Rodarmel, SVP, Subscription Services, Infor
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