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Conference Presentation

Keynote - Designing the "Complete Offer"

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Today’s cloud-driven world is changing the sales process for technology companies. To remain competitive, it has become more critical to go beyond the traditional value proposition of features and functionality – to the promise of outcomes centered on delivering measurable impact. Only then should we introduce technology solutions and develop an execution plan to help make it real.

In addition, many companies are solely focused on winning the initial sale and neglect to drive a superior experience around deployment, adoption and expansion. As a result, these companies lose customers, resulting in low growth. Successful companies provide a complete offering including technology and services that delivers the perfect “painkiller” at the just the right point in the customer journey through the entire lifecycle of the customer.

Join Ashley Haynes-Gaspar, as she shares from her trove of experiences on how to develop a complete offer moving from a features-based to an outcome-based approach

Presented By:

Ashley Haynes-Gaspar

General Manager, US Business Applications, Microsoft

Jeff Peterson

Senior Director, US Business Applications, Microsoft

Publish Date: October 26, 2018

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