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Customer journeys started off as a design tool for e-commerce companies to help consumers navigate the online buying process. But for most enterprise technology companies, the journey isn't so simple. And their customer organizations are anything but simple. Just ask your customers if their journey with your company has been easy, fast and convenient. Let's face it, we didn't really design our current customer journey, it just grew (and grew and grew).
So how do we take the infinitely complex variation of interactions between a technology supplier and a large (or even small) enterprise customer and think about it in a manageable and meaningful way? First we have to settle on what the journey is and from whose perspective we are going to view it. Next we have to think about how it works today and why. Then we have to think about how customers would like it to be. Most importantly we have to identify some simple but meaningful ways to innovate that journey without re-organizing the entire company.
In this session you will hear about:
President and CEO, TSIA
Publish Date: October 23, 2017
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.