Conference Presentation

Keynote: Aligning Sales, Services, and Marketing Around Customer Success: HubSpot Case Study

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Mark Roberge served as SVP of Global Sales and Services as HubSpot expanded from a 4 person startup at MIT to a public company with a billion dollar plus market cap and a customer base spanning 50+ countries. Within the new world order of cloud-based offerings and empowered customers, Roberge had the unique advantage of building the HubSpot customer acquisition and retention playbook without the complexities of existing processes found at larger organizations. This session will outline the innovations that came from this "clean slate" context and explore applications to Fortune 100 transformations. 

Example topics include:

  • Empowering cross-functional teams around customer success 
  • Applying the rigor and discipline of customer acquisition to the customer engagement model 
  • Driving post-sale customer success through pre-sale compensation

 

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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