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Businesses traditionally have a well-defined customer acquisition process, but when it comes to retaining customers, they often lack a defined process. Today, processes and analytics designed specifically for recurring revenue are helping to make recurring customer management a more exact science - starting with data cleansing and ending with product strategy transformation. In this session you'll hear from ServiceSource Chief Delivery Officer Rob Sturgeon about proven methods to manage the recurring customer lifecycle.
Publish Date: October 16, 2012
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Peg Rodarmel, SVP, Subscription Services, Infor
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