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Conference Presentation

How to Transform Your Go-to-Market with LAER (sponsored by Vistex)

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Are you trying to understand how each part of the customer lifecycle interacts with the other parts? Are you trying to figure out what to measure, what to do, and how to train and compensate your people for Land, Adopt, Expand and Renew? In this session, attendees will have a basic understanding of why they need to transform their go-to-market for existing customers and how TSIA’s 7 Levers of LAER Transformation provides a framework and roadmap to optimize your go-to-market for recurring revenue. Sponsored by Vistex.

Presented By:

Steve Frost

VP, Expand Selling Research and Managing Director, Revenue Domain, TSIA

Publish Date: May 26, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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