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This presentation discusses how to design and deliver purpose built, highly interactive, and engaging B2B digital customer experiences at enterprise scale. As we forge deeper into a mobile-first, cloud-first world, innovative B2Bs like Autodesk, HP and Microsoft choose to compete on customer experiences that decrease time to value and increase customer happiness. To compete on experience, however, the enterprise itself must be transformed - from marketing, through CRM, and out across the social web where more business transactions and customer engagement are now taking place. In this session, we'll explore how B2B digital customer experience strategy is evolving to connect, respond and engage with customers around to their extreme expectations. Specific topic covered include: The impact of digital customer experience on the B2B enterprise How a strategy to deliver great experiences can set you apart Tools and frameworks you can use to design purpose built digital customer experience strategies This presentation examines not only how enterprises can and have developed digital customer experience strategy, but also how service providers are delivering new customer experience services and solutions to accelerate enterprise pursuit of digital customer experience transformation.
Sr. Director, Strategy Consulting, Lithium Technologies
Publish Date: October 25, 2017
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Peg Rodarmel, SVP, Subscription Services, Infor
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