Conference Presentation

How to Create a Better Content Strategy to Effectively Engage with Your Customers

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Creating a successful content experience for your customers, partners, employees, and prospective customers is a critical element to any transformation. The ability for users to quickly access the information and answers they need to address their most critical, time-sensitive problems throughout the user journey optimizes everyones' time and effort in being successful. IBM has transformed the way opportunities are orchestrated for IBM clients to self-serve answers, connect with other users, and quickly engage with customer support to improve and enhance their solution capabilities and success. Join leaders from IBM's Support and Content organizations to learn how you can build and enhance the content experiences of your customers.

Presented By:

Melissa Montoya

Program Director, IBM

Steve Atkin

IBM Distinguished Engineer and Support CTO, IBM

Publish Date: October 28, 2019

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