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Conference Presentation

How Sales, Marketing and Services Can Work Together to Drive Customer Growth

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Your services delivery teams interact with customers at a rate of 5-15X as often as sales. These conversations provide a tremendous opportunity to generate leads, provide education, and present offers to existing customers. However, most sales and marketing organizations overlook these valuable touchpoints.

Led by TSIA's VP of Expand Selling, Steve Frost, this session is designed to challenge you with a new way of thinking, including:

  • The ways that services touchpoints should be factored into current sales and marketing models.
  • How services delivery teams can utilize their Relationship Equity to uncover strategic opportunities.
  • The math that shows services-generated leads are the most cost-effective source of leads you can find – as low as $7 per lead.
  • How to align Sales and Services for customer growth success


Presented By:

Steve Frost

VP Research, Expand Selling, TSIA

Publish Date: October 23, 2017

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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