Your services delivery teams interact with customers at a rate of 5-15X as often as sales. These conversations provide a tremendous opportunity to generate leads, provide education, and present offers to existing customers. However, most sales and marketing organizations overlook these valuable touchpoints.
Led by TSIA's VP of Expand Selling, Steve Frost, this session is designed to challenge you with a new way of thinking, including:
- The ways that services touchpoints should be factored into current sales and marketing models.
- How services delivery teams can utilize their Relationship Equity to uncover strategic opportunities.
- The math that shows services-generated leads are the most cost-effective source of leads you can find – as low as $7 per lead.
- How to align Sales and Services for customer growth success