The Adoption Plan is an essential building block of an Outcome Success Plan. Many customers are used to paying for project management for an implementation, but not for adoption planning to change user behavior to actually use the technical services being implemented. During the sales cycle, your Sales and Services teams can help guide the customer on what the Adoption Plan is and why it’s important, create an awareness and desire for it to be delivered, and ensure two outcomes: service revenue for you to construct the Adoption Plan, and 6x more likelihood of achieving customer success and your customer’s objectives with that plan in place. In this session, Microsoft will share how it uses change management principles during the sales cycle to grow services revenue for Microsoft and partners, and achieve customer success and ROI.