Growing Revenues Through Improved Price Performance

Market Based, Value Based and Outcome Based Pricing approaches routinely outperform Cost Based Pricing in a host of business situations. In this talk we will describe key areas of pricing opportunity, and then discuss three cases where better price performance led to revenue and margin growth. Market Based Pricing for Global Services Outcome Based Pricing for a Systems Integrator Value Based Pricing for Packaged Services In each case, an important part of the change has been aligning the needs of sales and finance. Better pricing practices give sales the ability to make pricing more customer oriented, while simultaneously giving finance confidence and control to hit its targets, often resulting in double digit improvements in margins and revenues.