Conference Presentation

Getting Clear on Your Unique Value Prop

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Why are our professional services worth the price we are asking? That’s the question Informatica Professional Services asked Value and Pricing Partners in May of this year. In response, we produced a Value Prop Workshop to leverage the thinking of our IPS sales and marketing team and get clearer on how to differentiate ourselves from competitors, how to document our value, and how to justify our prices. This session will describe the process we went through, the tools we used, and the outcomes we achieved.

Presented By:

Timothy Matanovich

President, Value and Pricing Partners, LLC

Chris Darius

VP, Professional Services Business Development, Informatica

Publish Date: October 21, 2014

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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