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5 years ago the Services Marketing team at SWIFT, the global provider of secure financial messaging services,
embarked on a journey to build the Services narrative and incorporate its value proposition within the overall company's strategy. A big part of this journey included streamlining the services portfolio and to break silos between support, consulting and training portfolios and the respective teams in charge of the delivery.
It has been a challenging undertaking bringing multiple stakeholders along this journey and showing value both to internal decision makers and customer alike.
During this session we will zoom in on our most recent case study: the transformation of one of our oldest service portfolios, from conventional tier-based support model and proliferated regional field services to a modular and globally aligned offering. The modular approach with add-on services allows for the flexibility and pricing transparency our global market requires. Globally standardised packages help ensure efficiency at scale, including streamlined end-to-end processes, minimal costs and reduced risks. This means that more customers will benefit from advanced services at a lower price.
As part of the session, we will describe our journey as well as some key lessons learned.
Head Services Marketing, SWIFT
Publish Date: May 8, 2019
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.