Most marketing professionals concede that it is less costly to retain customers than to acquire new ones, and a smaller majority agree that upselling and cross-selling are superior paths to growth, with the exception of start-ups. When we look at the emerging XaaS models, where introductory prices are either low or zero, upselling and cross-selling are the only way to growth. In this Power Hour, we examine how several companies leverage analytics to boost usage of their products and services, and in turn generate significant revenue growth through these expand capabilities.