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Most marketing professionals concede that it is less costly to retain customers than to acquire new ones, and a smaller majority agree that upselling and cross-selling are superior paths to growth, with the exception of start-ups. When we look at the emerging XaaS models, where introductory prices are either low or zero, upselling and cross-selling are the only way to growth. In this Power Hour, we examine how several companies leverage analytics to boost usage of their products and services, and in turn generate significant revenue growth through these expand capabilities.
Director, Data Analytics, TSIA
Publish Date: May 5, 2014
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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