Conference Presentation

Expand Selling: Prioritizing Strategic Initiatives and Moving to Organizational Action

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As the concept of expand selling continues to rapidly emerge, technology companies are striving to determine how expand selling can positively benefit their businesses, and how to go about executing initiatives across functions to achieve results.

Join our panelists as they discuss the opportunities and challenges they see as they embark on their respective expand selling journeys, including how each company:

  • Arrived at the need for formal expand selling within their organizations.
  • Goes about prioritizing expand selling initiatives.
  • Approaches cross-functional buy-in and collaboration across sales, services, customer success, and other functions.
  • Determines the desired expand selling business results and how to measure them.


Presented By:

Karim Bousta

VP, Success Services, Symantec

Martin Dove

Group SVP, Enterprise Services, Dimension Data

Mark Middlekamp

VP, Research, Technology Services Industry Association (TSIA)

Publish Date: October 20, 2015

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