Conference Presentation

Expand Selling Keynote | Enabling the Total Sell

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Part of solution selling is the ability to sell a holistic solution. But many sales teams and services organizations find it hard to build consistency around their selling approach. How do organizations realize more revenue from sales people that have historically been lower performers, and build a consistent message and strategy to truly drive an outcome-based selling motion? In this session, learn about how we took the complex problem of attaching services to a deeply technical deal where services were looked at as an afterthought and are changing the way our teams are approaching their customer’s business and sales conversations leveraging technology and guided selling.

Presented By:

Kevin Baranowski

Sr. Director, Services Portfolio, Ciena

Publish Date: May 7, 2019

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