Conference Presentation

Establishing a Successful Subscription Service Offering Through Existing Resources and Technologies

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This session will discuss the blueprint for development of a Managed Defense subscription service offering, from concept to delivery and successful revenue growth over a nine-month period. Focus will be on pivoting from reactive service delivery to outcome-based managed service offerings. Concepts will have broad application to product service organizations. Topics covered include: identifying customer need; developing the offering mapping the offering delivery through existing teams, resources, and tools; GTM activities; pricing, collateral development, sales training, and real-world results; and measuring success.

Presented By:

John Bauer

Sr. Director, Services Technology and Architecture, Fire Eye, Inc.

Publish Date: October 22, 2014

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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