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Conference Presentation

Encouraging Distributors to Invest in Curriculum Development Through Partnerships with Education

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In this session, decision makers and business development managers learn how IBM evolved its Education Partner model from sales and delivery to also focus on curriculum development and investment into new technologies such as gamification and more. We'll discuss the initial Partner model that was put in place to double the country coverage and triple skills in the market: a typical sales and delivery approach. Participants will then learn from this example how target-setting can drive positive behaviors and trigger investment, and how finally the ideal approach was arrived at by bringing Distribution and Education closer together. At the end, we'll summarize the challenges in the teamwork between Distribution and Education as well as solutions, and look to future evolution of this approach.

Presented By:

Alexander Ziegler

Program Director, Business Development Training and Skills, IBM

Publish Date: October 25, 2017

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