Optimizing current revenue streams is a top priority among TSIA's Service Revenue Generation members. This is placing considerable attention on best practices for selling services with new product sales. In fact, creating service sales success through the product sales channel can provide significant revenue improvement. This requires attention to at least four essential topics: selling value, sales and marketing alignment, compensation, and the sales person's skill set. Utilizing the popular workout session format, participants define the discussion priorities and contribute to the problem solving. Workouts are discussions, not presentations. Participants should share their company's practices and what has worked and what hasn't. The goal is to provide a detailed list of actionable ideas to achieve success.