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Conference Presentation

Driving a Successful Renewal Business: The SAP Experience

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"Frictionless Renewals" are the backbone of success in Support and Services. On the other hand, renewals are as well under pressure for cost optimization and productivity. This presentation shows how SAP addressed this dual challenge and implemented a successful renewals business from a strategy, operations, process and technology perspective. Key areas include:

  • The right choice of methodologies and approaches for different areas of the business
  • How to establish a best practice renewals process including the underlying technology support
  • Where to leverage third parties
  • How to integrate acquired companies
  • How to prepare for future upcoming opportunities and challenges in renewals as this business area expands into being a core supporting lever of value realization for customers


Presented By:

Jens Bernotat

Global Vice President Strategy and Business Development, SAP AG

Publish Date: May 6, 2013

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