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COVID-19 has accelerated the need for OEMs to evolve to a digital first customer engagement strategy. Today’s B2B customer expects to buy, renew, learn key company information, communicate, and voice their opinions digitally. The more established the OEM, the more challenging this transformation may be to undertake, it also becomes more critical for long-term customer retention and fiscal success. We’ve all experienced unnecessarily complex online experiences and we’ve seen ugly emails. This presentation will share insights, best practices, and data points to key touchpoints:
Marketing Automation -> from lead generation, to retention, to loyalty. Direct email communication is the building block of the customer journey and building a digital relationship
Barrier-free global online purchase processes -> most common barriers to avoid and other key insights
Common internal challenges -> How to ease internal concerns and blockers to get your transformation started
The speakers, Ben Meyer and Mike Batko have spent the past 10+ years helping companies such as Dell Software, Tenable, Red Hat, McAfee, Sony, Parallels, and many more realize their Digital potential.
Director of Sales, cleverbridge
Sr. Sales Manager, Digital Marketing, cleverbridge
Publish Date: May 5, 2021
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Peg Rodarmel, SVP, Subscription Services, Infor
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