Digital Sales Transformation means so many things to so many different people. It is without doubt one of the hottest topics in sales communities across the tech industry and is essential due to the increase in roles, complexity, pressure to reduce costs and higher expectations from customers for a better experience. All of these factors are putting demands on sales organizations to be better connected, act smarter and be more efficient.
TSIA believes that Digital Sales Transformation is the intelligent use of data and analytics to optimize sales and go-to-market resources and processes. The goal being to match the right GTM resource (direct, indirect, online) with mutually rewarding activities and outcomes throughout the customer’s journey. This session will explore the benefits and implications of an organizational shift to greater digitization.
Working sessions on a specific business challenge. Attendees will be broken up into smaller teams to brainstorm on the challenge, which will then be shared with the entire group. To ensure the best collaborative experience, space is limited. You must sign up in advance and watch pre-recorded content to prepare for the session.
Sponsored by Outcome Chains.
Tracks: Business Challenge Accelerator, Subscription Sales