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Conference Presentation

Digital Customer Experience in Action at Cisco

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Todays most coveted brands are those that deliver truly exceptional experiences. According to J.B. Wood, the number one determinant of market share in every industry will be the digital customer experience. But Digital Experiences (DX) have evolved. Were now in the 2.0 era, where they must be omni-channel, guided, connected, and hyper-personalized. This new breed of DX is riddled with nuance and complexity, particularly when unifying and scaling that experience together with partners. This breakout session will present Ciscos structured approach for orchestrating one consistent, connected customer experience across all products, partners, channels, and motions in the 2.0 era, offering insight into: How to connect the self-serve/digital experience customers have with their experience with your people and partners. Orchestrating front-end and back-end workflows, platforms, and data sets that compose the customer experience. How to share customer data (communications, telemetry) and predictive insights (behavioral, purchasing, etc.) with partners to deliver greater customer value. Tips and best practices for designing phenomenal B2B experiences, retention, and growth.

Presented By:

John Stone

Publish Date: May 27, 2022

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