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In order for education organizations to fulfill on the promise of driving product adoption, they must first land in the account. That is not going to happen if the only route to market is the product sales team. Attach rate for education organizations has hovered between 10% to 14% for the 10 years that TSIA has conducted the Education Services Benchmark Survey. So, clearly, if the only route to the customer is via a product sales rep, education organizations, by default, will never impact product adoption in a meaningful way. So, that means that education organizations must develop capabilities to leverage any, and all, routes to market. The video portion of this session covers the following:
Publish Date: December 10, 2020
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.