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Conference Presentation

Demystifying Value Based Pricing

This report is for XaaS Product Management members only

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Product Management teams love to talk about the value propositions of their solutions. But when it comes to linking price to the XaaS value proposition most resort to the age-old industry practice of providing access to lots of features in a per-user pricing model. Why is it so difficult to identify the customer value metrics and connect them to pricing? Come join Karen Chiang and Laura Fay to actively engage on this topic. Session participants will walk away with an understanding of:

  • What is value based pricing?
  • Why aren’t more people doing it?
  • Who is successfully doing it and why?
  • A framework to make value based pricing work for your XaaS business 

Come with all your questions and expect to collaborate.
Pre-session TSIA research material available.
Attendance unlimited.
 
Tracks: Interactive Breakout, Service Revenue Generation, XaaS Product Management

Presented By:

Publish Date: December 10, 2020

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Peg Rodarmel, SVP, Subscription Services, Infor

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