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Conference Presentation

Cytiva OptiRun Journey: a B2Me Marketing Concept for the Life Sciences Customers

This report is for Service Revenue Generation members only

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Day in and day out, service professionals strive to be invaluable to their customers. Everything they do is about helping them succeed at every step of the asset LifeCycle. Yet Service is an abstract. You can’t touch it or feel it like a piece of equipment. So how can you make it equally important and create a strong identity? How can you generate a value proposition that evokes similar feelings of quality and “outcomes” as HW brands? Join the Cytiva OptiRun team on their journey to develop A Purpose-Driven framework that projects innovation, efficiency, consistency, humility and dedication to their customers. The team mobilized the whole organization to RE-Think what Service value should be all about. A new Service story which brings focus back to the ultimate benefits for the customers and their outcomes.

Presented By:

Sonia Glace

Publish Date: December 10, 2020

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Peg Rodarmel, SVP, Subscription Services, Infor

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