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Conference Presentation

Customer Outcome Engineering

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Customer Outcome Engineering is the next frontier to differentiate in the market and build strong, lasting and expanding customer relationships based on a recurring optimization of value realized from using solutions and services. Service and Support can play a critical role here to help customers understand how they can experience the value they pay for – both from solutions and ongoing optimization. Based on SAP's approach and experience, the presentation will facilitate a discussion on how to drive business outcomes and create a new level of relationship with customers.


Presented By:

Jens Bernotat

Global VP, Strategy and Business Development, SAP AG

Publish Date: October 20, 2015

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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