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Kodak Alaris is a global leader in high-volume scanning equipment and services. Bank, insurance and healthcare organizations rely on KA offerings to efficiently and accurately process tens of millions of pieces of paper every day. To drive higher margins across its portfolio, KA decided to work with Value and Pricing Partners to look closely at its offering design and pricing practices, particularly in services, to identify opportunities to increase profitability. During this session, we will describe KA's work process to identify and scope the opportunities, particularly identification of customer value drivers, information gathering, market segmentation, value quantification, and offering structure.
President, Value and Pricing Partners
Director, Global Services Portfolio, Kodak Alaris
Publish Date: October 19, 2016
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