Conference Presentation

Create Customers for Life with Customer Life Cycle Management

This report is for members only

Get Access to Member Content

Already a TSIA Member? Sign In.

 

The pressure is on for technology companies as investors are expecting high growth year over year. And while a company can achieve some of this growth through customer acquisition, many companies overlook the fact that the secret to high growth is by maximizing customer lifetime value and increasing customer retention.

So how do you grow recurring revenue and keep customers longer? Customer life cycle management is the strategy that will help your customers get more value from your products and solutions resulting in more profitable client relationships. Hear best practices from Cisco and Cisco WebEx on how, with a disciplined approach to customer life cycle management, you can drive greater revenue growth and keep customers for life.

In this session, we will:

  • Walk you through the key stages of the customer life cycle and how to leverage predictive analytics to inform customer engagement.
  • Highlight best practice processes for each stage of the life cycle. 
  • Provide insight into key success metrics for each phase of the customer life cycle.
  • Present a case study showing how to grow customer relationships and drive improved customer satisfaction.
  • Introduce business drivers that will help your company capture more profitable recurring revenue.

 

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.