Service leaders are under increasing pressure to hit their revenue and profitability targets. Unfortunately, sales and marketing don’t often make services their priority. They may struggle to understand and communicate the value of services to your customers. The good news is that your service and customer success teams have a far greater grasp of the value of services, and they interact with your customers 5-15x as often as sales. You can utilize these valuable touch points, and the data they generate, to find, package, and even close new service revenue with existing customers. This session will give you some ideas on where, how, and why to get started.