Most lifecycle management processes focus on the creation and introduction of new products, and ignore the intricacies of managing the full customer lifecycle of 2.0+ products at scale. Developing and delivering XaaS requires embedding the end-to-end customer lifecycle directly into the product. Not factoring for this inevitably derails adoption and enables churn. Driving complete alignment across development, operations, support, professional services, sales, marketing, and partners to create an exceptional customer experience is critical - but no easy task. In this compelling session, Bill Noel, Global VP, Portfolio and Programs at JDA Software, will share JDA Software’s lifecycle process, which charters cross-functional teams to own and manage success of the end-to-end customer lifecycle of their XaaS products. Bill will review the tools, challenges and learning from structuring this lifecycle process, and will share actionable insights to apply the relevant frameworks within your organization.