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Conference Presentation

Channel Renovation: Evolving the Partner Value Exchange

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With nearly every vendor embarking on the journey to subscription and XaaS models, the essential question is: How do we bring our partners on the journey with us? Vendors with successful channel businesses are racing to update their programs, incentives, and systems to support the change in go to market models while balancing the need for predictability and profitability from their partners.
F5 has embarked on the effort of updating their widely praised Unity+ program and embracing new ways of working with their partner community. During this session, F5 will share their journey from how they leveraged CEO level priorities to rally a cross-company collaboration effort, gained key partner insights to help set direction and is pivoting their program and incentives to support this transition. We will discuss the major challenges, lessons learned, key success factors, and future roadmap.

Presented By:

Lisa Citron

VP, Global Channel Sales, F5 Networks

Publish Date: October 20, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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