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Conference Presentation

Channel Automation: Lessons Learned from an Industry Leader

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The Technology industry prides itself in delivering cutting edge technologies that transform the way in which we operate. It is surprising then, that innovation or automation can often be limited to the product or service they sell, with inefficiencies still widely present within their own channel ecosystem. With an increased need to drive profitable growth - while increasing customer engagement and retention rates, partners remain challenged to eliminate time-consuming internal processes that escalate costs and drain resources. Also adding to this, are the complexities that come with cloud adoption, and consumption-based/recurring revenue models. Hear how is helping to solve these challenges, and how VMware has embraced and leveraged automation to help transform its vCloud Provider Program (VCPP) into a significant stream of revenue for the business. The program now successfully services over 4,000 service providers and 60 aggregators, experiencing consistent revenue growth while reducing the cost of operations, by utilizing the right tools and processes for customers and the channel. And with plans to make even more of its products available as a service, there is a significant opportunity for additional growth for the company.

Presented By:

Jim Stockwell

VP, Sales,

Barry Schween

Director, Strategic Operations CSP Business, VMware

Publish Date: October 24, 2017

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