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Almost every IT vendor now offers XaaS portfolio, but partners are not always enthusiastically selling the new portfolio. Why? While often favorable for end customers, XaaS economics have not been kind to partners. XaaS portfolio often eliminates the need for complex implementation professional services, and significant aspects of managed services are provided directly by vendors. Partner value-added opportunities are often unclear as it the path toward partner monetization and profitability.
This session will detail barriers to partner success with XaaS offers and will offer insights and actionable recommendations. To effectively transform partners, vendors must first be clear about what customer business problems are being addressed by XaaS portfolio, the role partners will play throughout the entire customer lifecycle, and the underlying XaaS economics. Partners are no longer just a care of the channel leadership. As such, this is a mustattend session for channel leaders and XaaS product managers!
Director, XaaS Channel Optimization Research, Technology & Services Industry Association (TSIA)
President, nVision Consulting Group
Publish Date: May 27, 2022
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.