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Conference Presentation

Building Cross LAER (Land, Adopt, Expand, Renew) Skills to Drive Revenue Growth and Customer Success

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Many technology organizations know that they need to move to selling more subscription and as-a-Service offers. So why are some making the move faster than others? While the 'what' is clear, a key element of 'how' to make the move is building the right skills across the organization to effectively land, adopt, expand and renew (LAER) customers in this new model. In this session, learn: What skills are changing across the buyer engagement lifecycle. How to build the right skills across your leaders and teams to make the move to subscriptions. Real examples of how organizations have accelerate the move to as a service through skill development.

Presented By:

John Thackston

VP, Business Development, SOAR Performance Group

Steve Frost

VP & Managing Director, Revenue Research and Advisory, Technology & Services Industry Association (TSIA)

Publish Date: May 27, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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