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Conference Presentation

Building a Product-Led Motion Into Your Sales-Led SaaS Business

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Delivering value to a prospect ahead of a paywall is increasingly expected by technology buyers, not to mention more cost-effective for suppliers. In this case study, Ian Robertson, Director of Growth from Dell Boomi, shares lessons learned from a data-driven approach to adding a self-service buyer channel to their SaaS offers, including the importance of building a collation when disrupting the business.

Presented By:

Ian Robertson

Director of Growth, Dell Boomi

Publish Date: May 26, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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