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Delivering value to a prospect ahead of a paywall is increasingly expected by technology buyers, not to mention more cost-effective for suppliers. In this case study, Ian Robertson, Director of Growth from Dell Boomi, shares lessons learned from a data-driven approach to adding a self-service buyer channel to their SaaS offers, including the importance of building a collation when disrupting the business.
Director of Growth, Dell Boomi
Publish Date: May 26, 2021
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Peg Rodarmel, SVP, Subscription Services, Infor
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