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Conference Presentation

Building a Product-Led Motion Into Your Sales-Led SaaS Business

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Delivering value to a prospect ahead of a paywall is increasingly expected by technology buyers, not to mention more cost-effective for suppliers. In this case study, Ian Robertson, Director of Growth from Dell Boomi, shares lessons learned from a data-driven approach to adding a self-service buyer channel to their SaaS offers, including the importance of building a collation when disrupting the business.

Presented By:

Ian Robertson

Director of Growth, Dell Boomi

Publish Date: May 26, 2021

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