Conference Presentation

Building a Global Automated Renewals Engine

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Intelechy Group has partnered with their client, Dell, to build a global warranty renewals marketing program that is live in 50 countries and 29 languages. A sophisticated rules engine helps identify the correct contact for each renewal opportunity and sends out over 3 Million highly customized (1000s of content combinations are possible) email and direct mail messages each year. The messages have 2-3 times the typical open rate of email messages and help bring in over $250+ million in marketing influenced revenue each year. The program is currently in its 4th generation (nicknamed WEN4) and is constantly learning and becoming more 'intelligent' of a program each day.

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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