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In every industry, companies of all sizes are talking about the promise of big data and what it means for next-generation customer experience. In consumer industries, it is easy to see how big data can have a real impact on customers--Netflix can recommend a movie it knows you will like and Amazon ensure it fulfills holiday shipping requirements based on your propensity to buy a certain product. But, how can business-to-business companies leverage big data analytics to deliver new business value and unlock new opportunities to drive customer growth?
In this session, EMC president of Global Services, Kevin Roche, will share how a three-pronged strategy that centers on (1) enabling technology, (2) cultural psychology and (3) engineered processes and governance can help you effectively harness the power of big data in order to create new business opportunities and successfully grow customers.
President, EMC Global Services, EMC Corporation
Publish Date: October 20, 2015
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.