Awakening the Sleeping Giant of Lead Generation, Technical Support Services

It's 2016, and by now your company's B4B efforts are getting off the ground. But if you're in sales or marketing, you may be wondering how to really accelerate expand selling. And if you're in service, you may be wondering how to get customers to outcomes faster. In this interactive session, learn how Cisco has been harnessing the scale and passion of its technical services team to move beyond break fix, driving customer outcomes through lead generation while improving customer experience and engineer satisfaction. The conversation will include practical lessons learned around people, process and technology changes that have contributed to this multi-year, multi-million-dollar transformation across services and sales.