Conference Presentation

Awakening the Sleeping Giant of Lead Generation, Technical Support Services

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It's 2016, and by now your company's B4B efforts are getting off the ground. But if you're in sales or marketing, you may be wondering how to really accelerate expand selling. And if you're in service, you may be wondering how to get customers to outcomes faster. In this interactive session, learn how Cisco has been harnessing the scale and passion of its technical services team to move beyond break fix, driving customer outcomes through lead generation while improving customer experience and engineer satisfaction. The conversation will include practical lessons learned around people, process and technology changes that have contributed to this multi-year, multi-million-dollar transformation across services and sales.

Presented By:

Andrew Krainin

Chief of Staff, Technical Services / Senior Director, Technical Services Strategy & Operations, Cisco Systems

Michele Paino

Senior Manager, Services Strategy and Delivery Operations, Cisco Systems

Publish Date: October 18, 2016

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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