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Conference Presentation

Are You Keeping Pace?

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Do you struggle with achieving a balance between providing valuable education services to your customers and the constant push for increased profitability? There is a world where these two needs can coexist. Education services organizations can and do drive profits, especially when training packages are offered as a subscription. Learn how Blackbaud—a global leader in software and services for nonprofit organizations—shifted training sales, once dominated by sporadic a la carte registrations, to nearly 80% subscription. In this session, we’ll share how reimagined content, a new LMS, and a subscription training offer that sales staff could easily sell and customers could put to immediate use, sent profits and customer satisfaction soaring. Learn the risks and tips uncovered as Blackbaud doubled training revenue, quadrupled dollar retention, and drove training business profits to more than 70%. Plus, leave this session with tools you can take back to your office to gauge your company’s readiness, approach to risk mitigation, and organizational willingness to move forward with a subscription training business model. Keep pace! In doing so, you’ll increase the efficiency of your education services organization, focus more efforts on training packages that drive customer outcomes, and pump profit into your company’s bottom line.

Presented By:

Meredith Johnson

Director, Educational Services, Blackbaud, Inc.

Maria Manning Chapman

Senior Research Director, Education Services, TSIA

Publish Date: May 6, 2014

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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