Learn techniques and strategies for turning your masses of data into specific actionable customer intelligence that can be used to drive business outcomes. Build an ever accelerating flywheel for collecting the right data, converting it to knowledge, taking action and measuring results. BI, data sciences, ML, AI, health scores, segmentation and diversified treatments are all on the table as we explore the maturity curve that can take you from acting on assumptions to delivering outcomes based on known and proven predictive customer intelligence.