Conference Presentation

A Blueprint For A Successful Education Subscription Launch

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Starting a subscription-based business is not as simple as just saying, “Let’s do it.” For a subscription business to thrive, a supportive ecosystem needs to be in place, prior to rolling-out the offer. This ecosystem is comprised of four elements:

executive level support
a supportive sales team
a set of core subscription capabilities
a focus on the customer

This session, presented jointly by Terry Vyas with Blackbaud and Maria Manning-Chapman with TSIA, will cover both the practical aspects of launching a subscription-based offer, as well as review some of the data relative to the burgeoning subscription economy.

Presented By:

Maria Manning-Chapman

Vice President, Research and Advisory, Education Services, TSIA

Terry Vyas

VP of Customer Experience, Blackbaud, Inc.

Publish Date: May 6, 2015

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor