Conference Presentation

Modern Services Marketing: Navigating a World of Outcomes-Based Solutions and Digital Transformation with Thought Leadership and More

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The world of services marketing is undergoing unprecedented transformation. Trends such as digital transformation and innovations including cloud, social media, and big data and analytics have redefined the landscape of marketing. The modern marketer must combine both art and science to meet the constantly changing needs of the services market. In this session, we'll examine the characteristics of a successful modern services marketer, look at technology as a key enabler to transformation and innovation, and address best practices for thought leadership, storytelling, and skills for modern marketing.

Presented By:

Fred Isbell

Sr. Marketing Director & Head of Digital Business Services Thought Leadership, SAP

Publish Date: October 18, 2016

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