Conference Presentation

Modern Services Marketing: Navigating a World of Outcomes-Based Solutions and Digital Transformation

This report is for Professional Services members only

Get Access to Member Content

The world of services marketing is undergoing unprecedented transformation. Trends such as digital transformation and innovations including cloud, social media, and big data and analytics have redefined the landscape of marketing. The modern marketer must combine both art and science to meet the constantly changing needs of the services market. In this session, we'll examine the characteristics of a successful modern services marketer, look at technology as a key enabler to transformation and innovation, and address best practices for thought leadership, storytelling, and skills for modern marketing.

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.