Conference Presentation

Keynote: Report from the Road: 7 Steps to Unlock Profitable Revenue Growth

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Almost every technology provider is being forced to rethink the answer to this question: How do we grow profitable revenue? Whether your company was born in the cloud or born to push boxes, this question is getting on the table. Funny thing is, TSIA has a very concise answer to this critical question. Are you a technology company seeking profitable revenue growth? Then you simply need to follow this path Develop technology as a service offers, built around helping customers achieve specific business outcomes, and supported by a go to market model that cost effectively drives customer adoption, account expansion, and contract renewal. So there is the answer to this wicked hard exam that has been administered to the industry. We published the answer last spring in our latest book. And the evidence this is the correct answer is mounting on a quarterly basis. Yet, this is a challenging answer to implement. So many companies are stuck in circular arguments regarding their growth strategies. Since the spring conference, TSIA Executive Director Thomas E. Lah has been on the road working with TSIA members on the topic of driving profitable XaaS revenues. Combining these experiences with TSIA industry data, Thomas will review seven tactics that are helping companies get on the train to real revenue growth. At the end of this session, attendees will have both data and frameworks to help change how their companies discuss and pursue profitable growth.

Speaker's note: This session is not intended for companies that have more revenue and margin dollars than they know what to do with it. 

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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