Conference Presentation

Closing Keynote | The Case for Transformation

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Companies do not like to change the way they do business. If you doubt that premise, simply Google the phrase “why companies don’t change” and marvel at the volume of articles written to address this challenge. Everyone from Harvard Business Review to American Express has published content on this topic. TSIA has a published two laws related to the challenge of business model change: Law #1: “Unsustainable business models are unsustainable.” Law #2: “Companies do not abandon unsustainable business challenges until they are unsustainable.”The legacy technology business models are under duress. TSIA has published volumes of research outlining the economic engines and customer engagement models that are becoming table stakes for profitable revenue growth in this industry. Yet, companies remain slow to migrate from their legacy models.   Are you frustrated by the pace of change within your company? Are you nervous your company is not making the tough decisions required for future success?   In this closing keynote, Executive Director Thomas Lah will provide the following tools to help accelerate the case for business model transformation within your company: Reviewing the transformation tracks: What needs to change for most technology providers? Assessing the situation: Framework for assessing the health of your current business model Making the case: Recommended plays for gaining support You can wait for your CEO or board of directors to announce a new business strategy that is aligned to the realities of today’s technology industry. Or, you can help drive the case for change. This is a choice that now faces so many tech employees in the technology industry. 

Presented By:

Thomas Lah

Executive Director, TSIA

Publish Date: October 28, 2019

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Peg Rodarmel, SVP, Subscription Services, Infor

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